Jorge’s Story

Born February 5, 1979  in El Salvador , Jorge’s parents came to United States when he was 1 year old. From a very young age Jorge knew he loved doing hair. He played with any doll he could find to play with their hair and knew what his passion was! Son of parents who were both hairstylists and barbers he learned under his parents who owned 3 successful hair salons! At the age of 16, he began to work as a barber. He then transitioned to becoming a women’s hairstylist at the age of 17. His parents urged him to go to the university so he did as he was told. He wanted to become the very best hairstylist he could and decided to go to an official cosmetology school. That is when he enrolled into The Paul Mitchell hair school to get further training in coloring and cutting women’s hair. Jorge is known for beauty and is the best when it comes to hair coloring and make up artistry!! He has worked with local celebrities and continues to thrive in the community! Jorge is known as one of the best Ombre haircoloring specialist in the area and has been compared to many celebrity stylists from New York and Los Angeles. Women from all over the country have visited Jorge to get their hair colored or color corrected! Some call him the hair doctor!

Jorge has been a Master Barber and Hairstylist for 21 years and a Makeup Artist for 10 years. From 2004-2013, Jorge managed Hollywood Hair Salon in Bladensburg, Md, where he directed and taught staff, serving as onsite hair and color expert thanks to his color and cutting expertise. Jorge has three main areas of expertise:

  • Hair color correcting, coloring and highlights
  • Hair cutting, razor cuts, and men’s hair cutting
  • Master makeup Artist


  • Marketing degree from the Universtiy of Maryland (Robert H. Smith school of business graduated in 2005)
  • Cosmetology school was Paul Mitchell The School of Tyson’s Corner
  • Mac Cosmetics certified makeup artist

Jorge’s Services

Women’s haircut $150 (includes blowout and styling)

Women’s blow out and styling $95

Women’s hair color and highlights $350 and up ( includes haircut and styling)

Women’s Balayage $350 and up ( includes haircut and styling)

Women’s partial Ombre $350 and up ( includes haircut and styling)

Women’s full Ombre $450 and up (includes haircut and styling)

Root color retouching only $125 (does not include haircut or styling)

Updos, and event styling $150 and up

Bridal updos $200

Girls haircut and styling $75

Men’s haircut and styling $95

Add on services

Olaplex $30

Deep conditioning $25

Color glossing $30

Color correction services $450 and up ( includes haircut and styling)

Make up services

Event or party makeup $200 ( in salon)

Bridal Makeup $300 ( in salon)

Bridal trail makeup $200 (in salon)

Bridal hair and makeup $500 ( in salon)

All freelance work outside of the salon has an increased price of $100 or more depending on location.
To book Jorge outside of the state of Maryland; you will need to pay all transportation costs, hotel and his daily rate of $1,000.

Jorge’s Portfolio

Customer Testimonials

  • So I needed a color correction + ombrÈ hair with no orange or brassiness ! I found Jorge on instagram when I went on a hunt for the best hair colorist in MD, a Guy Tang kind of thing. I look through his hair pictures and I just thought he’s the Holy Grail, no kidding ! So I booked appointment, got one the next week. His studio is neat and very professional looking with tv and good songs playing so no boring moment ! He and his assistant were very professional and patient, they listened and knew what I was exactly looking for. The service last for about 7 hours but they’re amazing ! I definitely and 100% recommend him ! I’m very picky with people doing my hair but I just trusted him right away and I don’t regret anything ! He gave me the ombre color I dreamt forever ! Thumbs up to Jorge ! I’ll come back to him when I’ll feel the need to lighten my hair next time !

    Aina Irsade
  • “Hi Jorge just wanted to say thank you for the wonderful job you always do to my hair your the best and your the only person I can truly trust with my hair thank you so much”

  • “My hair has been in many hands but since dear Jorge Hernandez put hands on my hair is when I knew I found the perfect one for mine! I have never been so happy with the results since I met Jorge! All the time I receive complements of my hair and I feel so beautiful thanks to him.. He is the best on making my hair blonde and beautiful!!! Thank you love!! The same with the make up!! So happy!!!!! Keep doing what u are doing love!! U are a expert and very professional hair stylist and make up artist! Thank you as well for making me feel special every time i give you a visit!! Much love ??????”

    Lisseth Ballon
  • “He has a way with color and matching it to exactly what you have in your head! He is a true artist and is very knowledgeable in his work.”


Booking info

Call for Booking: 202-531-8474

Salon phone: 240-800-4060

There will be a $50 booking fee for first time clients only


Tuesday – Friday: 10:00 am to 5:00 pm,

Saturday: 9:00 am to 6:00 pm

Customer Videos

    Contact Us


    (202) 531-8474


    4908 Hampden Lane

    Bethesda, Maryland